FESPA 2015: hall 7, booth K60   The 5 x 5 meter backlit canvas at the Heytex booth shows nothing but – a face: the face of Morgan Leonard. A large-format photo with a special appeal. The product manager from Pulaski, Virginia, is one out of 7 employees who posed for the large-format sign media at this year’s Heytex booth. “Discover the many faces of fabric” is the motto of Heytex at the fair and the responsible marketing managers of the company group came up with the idea of illustrating that claim in an impressive way: with the faces of employees on various HEYtex sign media. Even the casting of the employees/models was already international, as the international Heytex Group welcomed a new addition to the family in January 2015: the US-based company BondCote, specialist for technical textiles joined the “Family of Fabric”. Besides the well-known sign media, Heytex also develops and manufactures technical textiles for industrial and institutional customers. “Texineering” is the magic word and the result of the successful Heytex formula “textile + engineering”. The faces on the XXL textiles appeal to the visitors, but also automatically draw their attention towards the sign products of the HEYtex® brand.

More information: http://www.heytex.com