viscom World of Inspiration Technology and products close-up in a quasi-real retail environment, examples of best practices from all segments of visual communication, transfer of knowledge, new ideas and networking: the viscom World of Inspiration was the eye-catcher and central meeting place at viscom 2012. “This year in Dusseldorf we want to continue the concept and develop it further”, says viscom Director Petra Lassahn. “Practical relevance will remain the pivotal point here. Furthermore we will take up brand packaging as a new topic to go with value added printing”. Solutions for the Point of Sale in a lifelike environment will again be showcased at the viscom World of Inspiration in a replica supermarket. On an area of app. 200qm, the Retail World provides a demonstration of a shopping experience. Here exhibitors have the opportunity to present novelties and trends in shop and object design, retail technology, lighting technology, digital signage and other innovations for the PoS. The focus will be on four segments: electronics/consumer goods, fashion/shoes/accessories, confectionary/café and beauty/fragrance. Supplementing the Retail World, the Value Added Printing and Brand Packaging special area shows the staging and presentation of brands at the PoS using print finishing and packaging. Packaging trends in materials, finishing and technologies will be on show here. High quality product packaging, innovative designs and materials are one of the decisive factors for purchasing. viscom 2013: 7 to 9 November in Dusseldorf, Germany
More information: http://www.viscom-messe.com