HP has expanded its Latex Printing Technologies with the introduction of the HP Latex 3000 Printer. HP also announced the rebranding of its HP Designjet and Scitex latex printers and supplies. The new sub-brand for these offerings is HP Latex, demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio. The HP Latex 3000 Printer offers broader media versatility, including heat-sensitive substrates, with the HP Latex Optimizer. This new ink solution ensures consistent image quality at high speeds as well as efficient curing at lower temperatures and with less energy than previous HP Latex solutions. Demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio, HP is creating a sub-brand to help customers more easily identify the best HP Latex solution for their shop size and application needs. HP Latex Printing Technologies now include the HP Latex 260 Printer, formerly the HP Designjet L26500 Printer, the HP Latex 280 Printer, formerly the HP Designjet L28500 Printer, the HP Latex 600 Printer, formerly the HP Scitex LX600 Industrial Printer, the HP Latex 820 Printer, formerly the HP Scitex LX820 Industrial Printer, the HP Latex 850 Printer, formerly the HP Scitex LX850 Industrial Printer and the HP Latex 3000 Printer. HP Latex inks and supplies also will be rebranded to reflect the updated product naming. The HP Latex 3000 Printer will receive its worldwide premier on the HP stand (H50S/H80S) at FESPA 2013.

More information: http://www.hp.com/go/latex