From 2016, viscom will be two trade fairs: viscom SIGN and viscom POS. Having been systematically developed, both trade fairs are distinctly positioned. As a package, they create effective and efficient synergies. Both trade fairs will take place concurrently at the same venue. The restructuring arrives just in time for the 30th anniversary of viscom, which has been shaping the development of the industries that touch visual communication since 1986. viscom SIGN is the trade fair for advertising technology and digital print technologies featuring processes, technologies and materials in the printing, signmaking, textiles and materials segments. viscom POS is the trade fair for communication and digitalization at the POS: print and finishing applications, marketing for the POS, premium packaging products, and brand and room staging. Together, they’re the perfect tool for visitors looking to boost their commercial success. Both trade fairs will take place at the Exhibition Centre Frankfurt in Germany from Wednesday to Friday, 2 to 4 November 2016.

More information: http://www.viscom-messe.com